Our Mission


Designer Swaddle Blankets, Layette Essentials & Plush Toys

Our mission is to ensure that every new parent is given the opportunity to help welcome their new baby with warmth, love, and comfort essentials. Baby Craze offers a large selection of designs so you can keep your baby snug & comfortable in adorable style. 

Nothing but the best for your little one.

We pride ourselves in offering you the highest quality designer blankets to ensure your little one stays warm & secure. They deserve the best the world has to offer ❤️ 

Be yourself... and yes that includes your baby!

With parenthood comes great responsibility - there are fun times and messy times, warm snuggles, and sleepless nights. We're extremely excited to be here for you every step of the way and we strongly believe every baby deserves the best start possible. Kids inspire us and we want to inspire you - which is why we bring you only the cutest and coziest swaddle blankets, layette essentials & plush toys. We know how important it is for your little one to feel great, inside and out, and that's why comfort is so important. When kids and warm and comfy, anything is possible!